Work
Product & Platforms·2025
DPH Classifieds
UAE car marketplace with behavioural analytics and smarter ad targeting.
Role
Full-stack engineer
Stack
ReactFlaskPythonSupabaseVercelRailway
Impact
16% lift in inquiry conversion
Problem
Generic car marketplaces lose both buyers and sellers in the conversion funnel. Behavioural data is the unlock.
Architecture
React frontend · Flask API · Supabase auth + DB · Vercel · Railway · analytics event pipeline.
Key decisions
- Behavioural analytics as a first-class product surface - not a marketing add-on.
- Smarter ad targeting tied to behavioural cohorts, not demographics.
- Lightweight listing flow tuned for UAE mobile usage patterns.
Outcome
16% lift in inquiry conversion rate via behavioural optimization.
What I learned
In marketplaces, the data layer IS the product. The UI is the surface that exposes it.
What's next
Expand cohort-based ad products and seller analytics.
Next
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