From content to code, in a single arc.
I started in content - Reels, TikToks, community management - the short-form muscle that teaches you what attention actually looks like in 2026. Then I went to study AI & Computer Science because the content I wanted to make required me to understand the systems I was talking about.
The professional work sharpened the engineering. Halliday taught me what production-grade AI workflows look like inside a real business. Loop Media taught me what data-driven creative looks like at scale. Chicking taught me the long game of building brand affection, not just impressions.
Then I started building my own things. SM Stratagem is the studio. VoxxHire is the product that convinced me the rest of the journey would be in AI products, founder mode, and creator partnerships that respect the audience.
Cars, fitness, events, learning, documenting.
